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The need for businesses to target customers on mobile devices is well-established at this point.


Going native (or not): five questions to ask mobile application developers

But as someone with a foot in both camps — I am both a public health researcher and a software developer — I have some advice. Users receive a URL address, just as they would for a standard website, and navigate to it using the browser on their device. These questions may assist in doing so, and in helping to insure that, when complete, your app falls into the former category. In short, users expect apps to behave in particular ways, and there is an immediate disconnect when they do not.

This in a set of native applications, one for each targeted system, sharing web-driven content. In the middle of the spectrum are so-called hybrid apps, which take web-based functionality and wrap it in native containers. They also provide a set of protocols for accessing the various interface objects, functions, utilities, aerials and sensors of modern mobile devices. Try out PMC Labs and tell us what you think.

It is very important to be clear about which of these approaches a developer is proposing. The experience is much more like viewing a webthan using a mobile app.

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We know what we are looking at. The tools are improving all the time, and there have been some very good apps built using this approach. There are no easy answers to these questions. You will want to know how experienced the contractor is, and perhaps talk to their clients. However, if they are right, it is because this approach is an effective solution to the particular requirements of the app project under discussion.

Like so many things, there are several ways you could categorise apps. I native Mobile dating white begin by describing some essential characteristics of mobile applications, and some important considerations. The healthcare industry is increasingly aware of the opportunities and benefits of information technology. Some platforms take a curative approach to distribution, requiring apps to be checked for functionality, security and content before being approved for distribution Apple has been famously stringent in this respectwhile others take a more handsoff approach.

It is particularly important when dealing with this last category of hybrid or cross-platform apps, as there is great potential for confusion and misplaced expectation. In case you are wondering, I chose the second-cheapest shovel, a policy that has served me fairly well over the years.

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What are we to do when faced with such wildly divergent figures? At the hardware store I was, as always, taken aback at the range of options available to me, and the range of prices I could pay. There are no such safeguards with web apps, and this can impact on both performance and cost to the user.

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You will ask questions relating to timeframes, extra costs, guarantees, intellectual property and so on. The core advantage of native applications is that they are built according to a set of specifications provided by the operating system manufacturer. This fact is truer for mobile devices than it has ever been for desktop computers. However I am going to make you, the reader, work a little before giving you the questions. Furthermore, the device presents various standard controls for navigating backwards and forwards through content — users recognise these controls, and know what to expect when tapping them.


We may be familiar with the brand, and we will almost certainly be familiar with the materials; we know, for instance, that steel is harder and longer-lasting than plastic, but that it is also heavier in the hand. Specifically, five questions you should ask the next developer who is eager to tell you exactly how you should spend your hard-won project funding.

Hardware store regulars will know that this is true of everything from lawnmowers to screwdrivers — one can pay an incredibly small price, an incredibly large one, or anything in between. For example, many native mobile apps use a standard structure to move from one screen to another. These manufacturers provide vast libraries of code which can be used by developers, and this helps to ensure some level of consistency across apps. Learn More.

Naturally there are a great many more than five questions that could, and should be asked, but I consider that the majority of them can be formulated and understood by most people, or at least, most people who have ever commissioned anything. Shovels, lawnmowers and screwdrivers are easy.

These are distributed via the appropriate application stores and, while some core functionality may only be altered via a new submission, other content may be updated immediately. Some distributors place an arbitrary limit on the size an application can be, if it is to be downloaded over a native Mobile dating white connection; large apps can only be downloaded over a WI-FI connection. In digesting this, you will more than likely formulate a list of questions for yourself; you can test your own comprehension by comparing them to mine, which I will provide at the end.

We can judge the look and feel, and we know exactly what we will have when we get it home. These application programming interfaces APIs give developers access to extensive frameworks and tools that are written by the platform curators, specifically for that platform.

Why progressive web apps will replace native mobile apps

There are also emerging technologies that enable developers to write an app using a single language, then to translate that code into native code for various devices. The device animates smoothly between the views and, because the content is usually embedded in the app, it appears almost instantaneously. It is vital to understand the advantages and compromises inherent in each approach. Many web apps try to mimic this de and functionality, but even the very best examples cannot achieve more than an approximation.

It should be noted, however, that good developers will attempt to de web apps with this in mind, and it is certainly possible to develop efficient, fast, data-economic web apps. They could also make the case that this is the best of both worlds, and in some cases they may be right.

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That is not to say that native apps consume no data — most modern apps, no matter how they are built, will access the Internet for some purpose or another. You could reasonably say that there are five basic kinds of app, or three, or I will say here that there are two types, or rather two ends of a spectrum. Native apps are distributed directly by the companies which manage the operating systems, such as Apple, Google and Microsoft, via applications stores on the device, or on desktop computers.

It is remarkable to consider the extent that mobile devices have penetrated our daily lives, in a relatively short space of time. Native apps are built with a specific family of devices in mind. Non-native apps may be able to access some of these features, such as the camera or user location, but they do so using non-optimal methods. In addition, APIs enable developers to build apps which can directly access device features such as cameras, GPS aerial, accelerometer the sensor that detects the orientation of the devicemicrophones, and so on.

The critical difference is that, in a web app, everything seen on screen has been downloaded on the fly.

Not because it is the best solution per se. The means of loading content le to another advantage of native development — all things being equal, a native app will consume far less data than a non-native, web-based equivalent.

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At one end are native applications and at the other are those variously called web appsbrowser appsor non-native apps. Most health professionals who have ever commissioned a piece of software will know that it is a very different prospect. There is a school of thought that developers have made a rod for their own back by attempting to imitate native de; by trying but falling short, they have effectively set up false expectations for the user.

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I recently needed a new shovel. By contrast, an interface object in a web app may have been deed and coded by anyone, and will vary greatly from app to app. How can we make a choice and have confidence that we will get value for money, that the project will be completed on time and to our specifications, and that we will end up with a quality product that matches our expectations, those of our funders and, most importantly, those of the end users?

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A developer could say that a hybrid app, built using large amounts of webserved content, using a cross-platform complier, is native — it uses some native APIs and is distributed via the appropriate application stores. These apps are essentially websites that have been optimised for smaller screens, although optimisation is a challenge when the developer is trying to support literally hundreds of different devices, all with different screen sizes, resolutions, central processing units CPUs and graphics processing units GPUs. The questions I propose here are related directly to the field of mobile app development, and specifically to the underlying structures with which apps are built — their DNA, if you like.

Buttons, indicators, item choosers and structures may all work consistently from app to app, because they are using the same code base, developed by the stewards of the platform, and refined over time.

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This means that people who have never given a great deal of thought to the development of the software they use, increasingly find themselves discussing large sums of money with people who are wont to enthuse greatly about this or that approach to development, using this or that technology, in language that almost seems like English.

At the other end of the spectrum are non-native web apps, deed to work across many devices and operating systems. Upgrades and bug fixes are also managed in this way — developers who wish to modify their app must do so via a submission to the relevant application store, and wait whatever time that store takes for approval. Many people use such devices very regularly through the day, for all manner of tasks, and as a consequence the interface of the device itself becomes very familiar to users.

However, there have also been many that were demonstrably inferior. The consequences of this variability should not be underestimated. By contrast, a native app will include a great deal, and in some cases all, of the data it needs to function, at the time it is first downloaded from the distributor.


For one thing, because the content is loaded from the web rather than from within the app, it will typically take more time for new screens to load — sometimes ificantly more. Each has pros and cons, and it is essential to know which your developer is proposing.

We can read a list of features, seek help for the items we do not understand, and make an informed choice. The operating system and device manufacturers have no control over content or functionality — developers may make changes at any time, with immediate effect. Each of these operating systems requires that native apps be built using a particular coding language.

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